Wednesday, September 26, 2007

Disney political animation

This just in from Jim Korkis:

[With all the attention on the recent candidates preparing for the Presidential race, let's take a brief moment to look back at a forgotten moment in Disney animation history.

The first Presidential animated for television political commercial was done by the Disney Studio to support Dwight D. Eisenhower for President. Walt was a staunch Republican but the Disney Studio couldn’t officially support any particular candidate so it was done privately through Roy O. Disney. Here is the "I Like Ike" animated commercial, produced by Roy Disney and Citizens for Eisenhower-Nixon during the 1952 presidential campaign.

Eisenhower’s television advertising, the first ever for a Presidential candidate, was masterminded by Rosser Reeves, the ad man who created the M&Ms slogan “melt in your mouth, not in your hand.”]

1 comment:

Anonymous said...

The closing VO is the instantly-recognizable narrator of the True-Life Adventures, Winston Hibler.