Showing posts with label it's a small world. Show all posts
Showing posts with label it's a small world. Show all posts

Saturday, March 27, 2010


Why did Bank of America become the sponsor of the "it's a small world" attraction when it moved to Disneyland after its successful run at the New York World's Fair? Disney historian Jim Korkis recently heard from the daughter of Lawrence Pritchard who was the Corporate Secretary and head of advertising for Bank of America at the time, and she shared with him that "my father told us that not only did BofA have a longstanding relationship as a sponsor of Disneyland but that the bank took an interest in sponsoring this particular ride because the theme suited the bank's foray into "World Banking" a term coined by BofA when regulations changed to allow the bank to operate outside of the USA. (At the time US banks were still restricted to operating within one state only.)"