Tuesday, March 02, 2010

I just received the press release below about the newly-released book Project Future, The Inside Story Behind the Creation of Disney World by Chad D. Emerson. I have not read the book yet, of course, since I discovered its existence only this morning, but the parts of the press release in bold look promising. I will try and interview the author for the Disney History blog within the next few days.

[Project Future, The Inside Story Behind the Creation of Disney World, is a fascinating new book that explores one of the most comprehensive and successful private developments in U.S. history – the Walt Disney World Resort.

The 189-page paperback by Chad D. Emerson takes Disney fans, theme park enthusiasts and lovers of Americana and pop culture on the ride with Walt and his advisors in the early 60s as they evaluate locations like St. Louis, Niagara, Monterey, Calif., Ocala, Fla. and the Miami area as possible sites for the new “Disneyland-East.”

Emerson, a tenured member of the faculty at Faulkner University’s Jones School of Law and highly-respected theme park and attractions industry expert, also puts readers in Conference Room 2E at the company’s Burbank headquarters as the most senior Disney officials sort through the optimal parcels of land to place the “real working city” and planned entertainment development.

Emerson spent more than two years researching the history of Walt Disney’s Florida project while interviewing a variety of key players such as Harrison “Buzz” Price, Robert Price Foster, Gov. Claude Kirk, and Tom DeWolf. The result is a book that serves up intriguing glimpses of historic detail interspersed with fascinating strategies and spy-like maneuvers the Walt Disney Company deployed to fashion more than 27,000 acres of Florida marsh, swamp and farmland into the world’s most successful destination.

“Project Future does an excellent job providing rich details and historical context to the incredible efforts that individuals like Walt and Roy Disney, Bob Foster, Tom DeWolf, Paul Helliwell, Roy Hawkins and many others took to make Walt Disney World a reality,” says Lee Cockerell, former Executive Vice President for Operations at the Walt Disney World Resort.

Project Future (ISBN 78-0-615-34777-6) is published by Ayefour Publishing at a list price of $14.95. More information can be found at www.projectfuturebook.com]

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