[Photo taken outside The Rivoli, NY 1932.
From the ad
in “Mickey Mouse and Silly Symphonies Exhibitors Campaign Book” (United Artists
1932):
PUT MICKEY MOUSE IN YOUR LOBBY
And Children
Business in Your BOX-OFFICE!
Every wise
showman knows that the backbone of his gross is dependent on the volume of
childen business he does. Children talk about
the picture, drag their parents in, and are the greatest movie audience in the
world. The MICKEY MOUSE sculptured
figure shown on this page, and illustrated as well in the lobby display section
of this pressbook, is the official MICKEY MOUSE lobby fixture.
25 %
discount on each display
Though a
special arrangement with United Artists Pictures Corporation we are offering
this figure direct to the exhibitors at a saving of 25 %, - our regular price
is $ 4,00 per display, 25 % discount bringing the net price down to $ 3,00
each.
MICKEY
MOUSE relief statuette is a startlingly attractive figure. The pants are red, buttons blue, shoes are
orange, gloves a vivid yellow. There is
an easel on the back so that you can stand it up in the lobby of your theatre
or if desired, you can remove the easel and mount it against the wall.
Laminite . . .
Exclusive
Paper Mache
This MICKEY
MOUSE figure is made of Laminite (exclusive paper maché), perfected by Old King
Cole, Inc. It will stand the onslaughts
of rough wear and hard usage. To even
further preserve the life of this display it can be varnished so that it can be
used in front of your theatre or on the marquee.
OLD KING
COLE, Inc.
Canton .
Ohio]
No comments:
Post a Comment