This just in from Are:[I received this scan of a photo from the Disney studio in the 1930s from my friend Gunnar Andreassen here in Norway.
It's a scan from the CD-Rom: "Walt Disney - An intimate history of the man and his magic" - hence its bad quality.
What the studio staff is holding in their hands is a box of "Post Toasties" each - see the enclosed scan of a box.
Two questions;
1) Does anybody have this photo in a good quality?
2) What is the story behind this photo - a publicity stunt for the "Post Toasties" in the 1930's?
I am enclosing an enlargement of Al Taliaferro (from the staff photo) holding a box by the way.]
2 comments:
In 1934 Disney, through their rep Kay Kamen, inked a deal with General Foods worth $1.5 million. I would hazard a guess this is related to the inking of the deal. Click on the following link to see an entry on my blog related to the Post Toasties campaign.
http://vintagedisneymemorabilia.blogspot.com/2008/05/general-foods-post-toasties-cut-outs.html
Hi Didier, check out the Vintage Film Posters sale coming up @ Christies.com
VERY interesting Polish poster for Dumbo
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